So, why was a decision made to craft an alternate reality for the show, altering key figure storylines, altering inner-personal conflicts and infuse it with enough action to choke a vole? The answer is quite simple: J.J. Abrams is a Star Wars fan, not a Star Trek fan. He doesnâ€™t care if a legion of fans have worshipped and adored all that is Star Trek. He wants to make boatloads of money and appeal to everyone in the entire world. There isnâ€™t anything wrong with that, but all of it could have been achieved without ripping the heart out of long-lived Trekkies in the process.
— Star Trek Film Review – The Oscar Guy